The UK leg of Taylor Swift's highly anticipated Eras Tour is just a few days away, with fans eagerly preparing to dance to some of the pop superstar's biggest hits. The global tour spans five continents and over 130 dates, having kicked off in the US back in March last year, with millions of 'Swifties' scrambling for tickets.
While most of the tickets for the 15 UK Eras tour dates were quickly snapped up when they went on sale last year, there are still re-sale tickets available at various venues across the country. Since our last check a few days ago, the price of standing tickets - which allow die-hard fans to get as close to the stage as possible - has naturally risen and is likely to continue to do so before the UK leg of the tour begins in Edinburgh on Friday (June 7).
Websites like Viagogo and Vivid Seats offer fans the chance to buy resale tickets from other fans. However, music lovers should be aware that many event organisers state tickets shouldn't be resold after the initial purchase and may not be valid for entry if acquired through this means.
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Anyone who has got their hands on tickets via resale sites is advised to double-check the terms and conditions - such as those listed on Ticketmaster or Live Nation - to ensure they can enjoy their gig in peace. The reality is that tickets could be deemed void if it's discovered they were bought second-hand. In essence, fans are making a purchase at their own risk, reports Bristol Live.
Having said this, online ticket marketplace Viagogo has given their stance: "Viagogo is a regulated marketplace where fans have the freedom to buy and sell tickets to their favourite live events, safely and securely, backed by a guarantee."
As of now, the most affordable seats available on Viagogo are in Scotland, with Edinburgh gigs going for £277 at the time of reporting. Comparable seats are being offered by Vivid Seats at the same location, starting at £290.
Complete rundown of Taylor Swift's UK tour dates
Taylor is playing a total of 15 dates in the UK in June and August, kicking things off with three shows in Edinburgh before stopping off in Liverpool and Cardiff, and finishing with eight dates at London's Wembley Stadium. Here's the full list:
- Friday, June 7 – Edinburgh, BT Murrayfield Stadium
- Saturday, June 8 – Edinburgh, BT Murrayfield Stadium
- Sunday, June 9 – Edinburgh, BT Murrayfield Stadium
- Thursday, June 13 – Liverpool, Anfield Stadium
- Friday, June 14 – Liverpool, Anfield Stadium
- Saturday, June 15 – Liverpool, Anfield Stadium
- Tuesday, June 18 – Cardiff, Principality Stadium
- Friday, June 21 – London, Wembley Stadium
- Saturday, June 22 – London, Wembley Stadium
- Sunday, June 23 – London, Wembley Stadium
- Thursday, August 15 – London, Wembley Stadium
- Friday, August 16 – London, Wembley Stadium
- Saturday, August 17 – London, Wembley Stadium
- Monday, August 19 - London, Wembley Stadium
- Tuesday, August 20 - London, Wembley Stadium
Re-sale tickets for all these concerts are currently obtainable ranging from a cost of around £266 rising up to a staggering £9,270, contingent on the specifics such as date, location and how keen you are in securing a ticket.
Sites such as viagogo and Vivid Seats allow fans to buy resale tickets from other fans. However, it is important to note that many event promoters say tickets should not be resold after initial purchase and will not be valid for admittance to gigs.
Fans attending live events with tickets acquired through resale websites are advised to double-check the ticket terms and conditions at the point of sale - such as Ticketmaster or Live Nation - to ensure a smooth live event experience. Tickets could be voided if they were found to be bought second-hand. As a result, fans are buying at their own risk.
As per ChronicleLive, official ticket outlets - Ticketmaster and AXS, have put out a statement cautioning that any tickets procured from unauthorised sellers will indeed be declared invalid. They commented: "The only way to obtain a valid ticket for Taylor Swift's shows is via the approved ticket agents. In the UK, the approved ticket agents are Ticketmaster, AXS or directly through the venue's website. In Ireland, the approved ticket agent is Ticketmaster. Any tickets found to be purchased via re-sale on the non-official secondary market will not be valid for entry into the concerts and will be cancelled in accordance with the terms and conditions of sale."
"Through official resale facilities, ticket resale prices are capped to help combat the inflation of ticket prices and put a stop to ticket touting. For more information on official resale facilities, fans should visit the website of their approved ticket agent. These resale facilities enable fans to sell their tickets with confidence and empower fans to purchase resale tickets with the assurance that the ticket they are purchasing is genuine."
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