Was sind die Schritte, um Ihr eigenes E-Commerce-Geschäft zu entwickeln? (2024)

1- What to sell?2- Who will supply?3- How much will it cost?4- Will it be profitable?5- Who will buy?6- Why will they buy?7- Where will you sell?8- How will clients know more about you?

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Time for marketing generalised products or service through e-commerce is over as most wide spaces are already occupied by dominant players.In India horizontal marketplace story started 10 years back and got occupied by dominant players long ago. Even vertical categories like fashion beauty etc have strong incumbents.For anyone looking to establish new brand in e-commerce finding niche is the only way to build business. Good news is even niche can be millions of $ opportunity. E-commerce lends its self well to niche as constraint of fixed cost per location does not exist. An example of this is plus size. Plus size brand may not find enough customers in a particular catchment but it is a niche which can be a big segment in e-commerce.

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Identify your target market and niche.Analyze your competitors and understand the market demand for your products or services.Determine the unique selling points (USPs) that will set your business apart.

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The steps to developing your own eCommerce business are:1- Business planning, business plan.2- Research the product / line of products you are going to sell.3- Find suppliers.4- Start selling through Online Marketplaces.5- Develop your own website, your own eCommerce.6- Start and strengthen your profile on social networks: Instagram, Tiktok, You Tube.

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The first thing you should do is to experiment on e-commerce platforms like Amazon, Mercado Libre, and others. On these platforms, you can find programs that allow you to accelerate your learning curve without risking too much initial investment capital. Later, you can create your own platform and enhance its potential.

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Starting ecommerce is quite simple.First thing is your business model, choose a business model that fits your investment and goals.After that follow this replaceHere's a simple checklist to give an overview-Choose what to sell(digital,physical)-Choose where to sell(Amazon,Shopify or any other site)-Get a supplier for the product (Alibaba, made in china or any supplier website)-List products on your desired platforms-Get inventoryCongrats you now have an online store.The above checklist is basic method followed for every platform and with some basic additions depending on where you are selling you can actually go live on any platform.Like a storefront on shopify or a shipment plan for FBA on amazon.

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Consider the type of products you want to sell and your target audience. Evaluate operational preferences and costs associated with models like traditional e-commerce, dropshipping, subscription-based services, digital products, and print-on-demand. Choose a model that aligns with your business goals and market dynamics to ensure long-term sustainability and success.

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Selecting the right e-commerce platform is vital. Options range from hosted platforms like Shopify and BigCommerce to self-hosted solutions like WooCommerce and Magento. Consider factors such as ease of use, scalability, customization options, and cost.

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Popular options include Shopify, WooCommerce, BigCommerce, and Squarespace. Consider factors like ease of use, scalability, features, and pricing.Set up your online store with a user-friendly interface and attractive design.Optimize your store for search engines and mobile devices.

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Your website is your storefront. Make it is user-friendly, visually appealing, and optimized for search. Offer a straightforward navigation structure, fast load times, mobile responsiveness, and secure payments. In 2020, the retail company I worked for decided to launch an online store by the end of the year. When COVID-19 hit, New York forced us to shut down our brick and mortar location. The one-year e-commerce launch plan turned into a three-day plan. Out of necessity, we built our online store quickly, and there are many things I still wish to change. My advice for setting up your website is to take your time, create a plan, and build something you will be happy with. You don't want to look back later and wish you could start over.

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Secure your website with SSL certificates and other security features to protect customer data. Understand and comply with data protection, consumer rights, and E-Commerce regulations. Select a secure and reliable payment gateway to handle transactions. Select reliable shipping partners to ensure timely and secure delivery.

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SEO (Search Engine Optimization) Makes your site appear higher in search engine results, attracting more visitors. SEM (Search Engine Marketing): Paid ads on search engines to boost visibility. SMM (Social Media Marketing): Using platforms like Facebook or Instagram to showcase your products and engage with customers. Email Marketing: Sending targeted emails with promotions or news to customers. Content Marketing: Creating engaging content like blogs or videos related to your products without direct advertising. Influencer Marketing: Collaborating with popular social media personalities to promote your products.

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Implement effective marketing and sales strategies.Utilize social media, content marketing, and search engine optimization (SEO) to drive traffic to your store.Offer competitive pricing, promotions, and discounts to attract and retain customers.Provide excellent customer service to build trust and loyalty.

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Conversion Rate is like checking how many visitors to your garden actually pick a flower. If fewer people are picking flowers, you might need to make them more attractive.Bounce Rate shows if people come into your garden and leave immediately. If they do, maybe your garden’s entrance isn’t inviting enough.Customer Lifetime Value tells you how much a customer spends over time. It's like knowing which visitors keep coming back to your garden and spend more each time.Customer Satisfaction Score is like asking visitors how happy they are with your garden. Happy visitors mean a healthy garden.

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Analyze and optimize your performance.Track your website traffic, conversion rates, and sales data.Use analytics tools to identify areas for improvement.Continuously test and refine your marketing strategies to maximize your ROI.

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Was einfach sehr wichtig ist für jeden Gründer ist das richtige Netzwerk. Es schließt Wissenslücken, da niemand alles weiß, und fördert durch gegenseitige Beratung. Netzwerke generieren Kunden durch Empfehlungen und stärken das Selbstbewusstsein durch soziale Interaktion. Für Freiberufler und Einzelunternehmer bricht es die Einsamkeit und ermöglicht Kooperationen und interessante Projekte. Netzwerke bieten stetige Weiterbildungsmöglichkeiten und sind eine Quelle für Spaß und Ablenkung. Sie helfen, Sackgassen zu überwinden und fördern die persönliche und fachliche Weiterentwicklung. Ein starkes Netzwerk ist somit ein wertvolles Asset für jeden Gründer.

Als "Leader" ist es entscheidend, ein grundsätzliches Verständnis von der Materie "E-Commerce" (Technik, KPIS, SEO/SEA, etc.) zu haben.Für die spezifisches aufgaben sollten Experten geholt werden, die ihr Handwerk wirklich verstehen. Alles andere kostet in der Regel nur "Zeit & Geld".